CPNA To Focus on Private Labels

A big part of your brand’s success is based on the branding product formula, but also, the packaging. The private label category has grown by leaps and bounds as manufacturers are incorporating innovative packaging solutions to create that sought-after million-dollar SKU.

Cosmoprof North America (CPNA) is the platform that connects private label professionals, manufacturers, and design and packaging executives. These industry professionals come together to explore innovative ideas and packaging opportunities as it pertains to finished goods, secondary packaging, and contract/ private label manufacturers. Thistopic will be featured at a special packaging session atCosmoprof North America on July 23, 2012 from 1:30pm-3p.m.

The session will featureScott-Vincent Borba of Scott-Vincent Borba Inc.,Nick Gardner, executive VP of HCT Group andAmy Ziegler, a personal care analyst for Mintel.